Instant-redeemable coupons may be offered to consumers through both on- and off-premise retail licensees as long as all class of retail licensees within the market where the offer is made may redeem the coupons. Retail licensees may not be reimbursed for more than the face value of all coupons redeemed, plus a usual and customary handling fee. As with mail-in refund offers, instant redeemable coupons may be used for free or discounted non-alcoholic items at grocery stores. [KS Regulations, Agency 14, Article 10, Section 14-10-17; Div. of Alcoholic Beverage Control, Handbook for Supplier Permits, website accessed 10/1/2020.]

Manufacturers may offer point of sale coupons (IRCs) to consumers upon approval by the Indiana State Excise Police Trade Relations Officer. IRCs must conform to the following conditions: IRCs must be offered on a non-discriminatory basis to all types of off-premise outlets—liquor stores, convenience stores, grocery stores, etc.—on products readily available in all types of outlets; The coupon must be directly affixed to the alcoholic beverage; No coupon may be redeemable by any person other than a consumer ; No coupon may provide a benefit to the retailer other than increased foot traffic and product sales. Requests for approval should be made on company letterhead and include contact information for the requesting individual. The letter may be transmitted by email.[…]

Prohibited. [NC Regulations, Title 14B, Subchapter 15B, Rule .1013.] Note: Retail licensees can offer their own discounts, but suppliers and wholesalers may not participate. Participation would be a violation of North Carolina Law. [NC Law, Chapter 18B, Article 11, Section 18B-1116(a)(3).] Discounts offered by retailers through coupons, rebates, membership cards, discount cards, or loyalty cards may not exceed thirty-five percent (35%) of the advertised retail price. [NC Regulations, Title 14B, Subchapter 15B, Rule .1004.]

15.3.1 Distilled Spirits The bureau, a manufacturer, or supplier of that are listed for sale in Maine may offer coupons to consumers that are redeemable by agency store licensees under the following conditions: The bureau, the manufacturer, or the supplier of spirits may offer instant redeemable coupons to consumers through the bureau’s, the manufacturer’s or the supplier’s publicly accessible website, other digital media platforms or print media. In addition they may be inserted into packaging or attached to packaging. Instant redeemable coupons provided by the manufacturer’s agent or sales representative must be made available to all agency store licensees electing to offer the coupons to consumers in an amount equal to the agency store’s inventory of the product on which[…]

15.3.1 Wine and Distilled Spirits Permitted for wine and distilled spirits. The Liquor Control Board will redeem coupons offered by a manufacturer or its agent at the time of purchase. [PA Law, Title 47, Chapter 1, Article IV(D), Section 4-493, Subsection 24.] Coupons must be submitted sixty (60) days in advance. A completed Instant Redeemable Coupon (IRC) worksheet should be attached that includes information about the quantity of coupons to be distributed, contact information and the name of the Vendor of Record. The form can be found on the Board website by clicking Forms & Resources page on the Managing Existing Business page in the Supplier’s area of the website. The minimum value of a coupon offer allowed is $1.00.[…]

Prohibited. [LA Regulations, Title 55, Part VII, Subpart 1, Chapter 3, Section 317(C)(2)(k) and (l).] Note: This prohibition extends to offers on products other than alcoholic beverages, if such offers are made by an alcoholic beverage supplier. Note: No retailer can be required to participate in, or bear any of the costs associated with, any offer, promotion, or marketing campaign of alcoholic beverages of high alcoholic content. Note: Following is a partial reprint of a letter issued by Commissioner Juana Marine-Lombard on February 12, 2016. Please note in particular the requirement that malt beverage rebates are only redeemable by mail. “The use of instantly redeemable coupons or rebates, whether issued directly or indirectly through a third-party provider, in connection with[…]

A supplier or wholesaler of wine and malt beverages may not pay for or participate in the offering of an IRC. However, retailers may offer IRCs for wine and malt beverages under the following guidelines: A retailer shall only issue coupons that state a specific expiration date and specific cash refund value on the coupons. A retailer shall not issue coupons that make any alcoholic liquor free. A retailer may issue coupons that can be applied to more than one (1) specific product from a manufacturer, but must state the manufacturer to which they apply. A retailer shall issue coupons that require the retail customer to purchase at least one (1) product of alcoholic liquor to redeem a coupon. A[…]

Permitted consistent with Title 27 CFR Part 6.96 of the Federal Regulations. All retail licensees in the market area where the offer is made may redeem the coupons. Retail licensees may not be reimbursed for more than the face value of all coupons redeemed, plus the usual and customary handling fee. The requirement for prior approval was eliminated on March 25, 2017. [MT Regulations, Title 42, Chapter 13, Subchapter 2, Section 42.13.210.]

IRCs offered by distilled spirits vendors, spirits manufacturers, and vendor representatives are permitted only under the following guidelines. Submission for prior approval is not required. Redemptions must be handled by a third-party agent whose services have been retained by a vendor of spirits, manufacturer of spirits, small distiller or brandy manufacturer; e.g., a clearinghouse. The expiration date and the maximum cash savings value shall be clearly stated on the coupon. The offer shall require the purchase of at least one (1) bottle of distilled spirits, and may require the purchase of two (2) or more bottles of distilled spirits from the same manufacturer. The offer may be applied to more than one brand. Offer coupons must state the specific brand[…]

Permitted consistent with Title 27 CFR Part 6.96 of the Federal Regulations. All retail licensees in the market area where the offer is made may redeem the coupons. Retail licensees may not be reimbursed for more than the face value of all coupons redeemed, plus the usual and customary handling fee. The requirement for prior approval was eliminated on March 25, 2017. [MT Regulations, Title 42, Chapter 13, Subchapter 2, Section 42.13.210.]