Industry members may give, lend, or sell signs advertising the industry member’s products to retail licensees. The value of such signs may not exceed $400.00 each. Industry members are not allowed to make payments or give credit to retail licensees for displaying such signs and are not permitted to pay for installation, operation, or removal. Industry members are not allowed to supply the structure for mounting such signs (e.g. a billboard, marquee, semi-trailer truck, etc.). Federal regulations apply, refer to Title 27 CFR Section 6.102. [KS Regulations, Agency 14, Article 10, Section 14-10-17; Div. of Alcoholic Beverage Control, “Handbook for Supplier Permits,” website, accessed 10/1/2020.]

Permitted, in accordance with 27 CFR Section 6.102. [OK Regulations, Title 45, Chapter 10, Subchapter 3, Sections 45:10-3-24 and 45:10-3-25.]. Brewers, beer distributors, small brewer self-distributors and brewpub self-distributors are granted specific privileges in Subsections E and F of Section 3-123, including giving or selling outdoor signs to a retailer under the following conditions: The sign bears conspicuous and substantial advertising matter about the product or the brewer, beer distributor, small brewer self-distributor or brewpub self-distributor which is permanently inscribed or securely affixed; The retailer is not compensated, directly or indirectly, such as through a sign company, for displaying the signs; and A permanent outdoor sign does not contain the retailer’s name. [OK Law, Title 37A, Chapter 3, Section 3-123(F)(4).]

Prohibited. Retail licensees are not allowed to use illuminated signs outside licensed premises. However, neon signs are allowed. [NH Law, Title XIII, Chapter 179, Section 179:25; Industry Circular 2018-04, issued 10/4/2018.]

Outside signs may not be given, loaned, rented or sold to any retail licensee by any industry member. Further, the Installation, repair or maintenance service of equipment, including outdoor signs, shall not be furnished, given, provided or made available to a retail permittee by an industry member, even if the retailer is charged or billed for the services at their market value. [NC Regulations, Title 14B, Subchapter 15C, Rule .0709.] Point of sale materials and price boards may not be located in a way that they are visible outside the premises. However, point-of-sale advertising which is visible from outside the venue may be displayed within a sports or entertainment venue that offers permanent seating for three thousand (3,000) or more,[…]

The strict limitations on the type of signs a retail licensee may have outside its licensed premises in Section 108.52 have been repealed effective September 1, 2019. Previously, Section 108.52 did not allow retailers to display brand specific advertising outside their premises. Currently, retail-tier license and permit holders may not advertise the price for an alcoholic beverage on any sign, billboard, marquee, or other display located on the retailer’s premises in such a manner that the price may be read by persons outside of the premises. However, the holder of a food and beverage certificate may place a menu on the exterior wall of the premises so it can be read by passers-by, as long as the menu visible from[…]

Retail licensees may have no more than five (5) outside signs on or adjacent to their licensed premises advertising the sale of liquor or any brand of liquor. This limitation does not apply to signs showing the name of the licensed premises and an image accompanying the name of the licensed premises, or a brand name or image appearing on a patio umbrella in an outside seating area of the licensed premises. Signs on a licensed establishment advertising sponsorship of specific sporting and/or cultural events, or a transportation system for the public may be displayed with prior approval of the Bureau. Signs that advertise sponsorship and are not located on the licensed premises are not subject to the five sign[…]

Retail licensees may have no more than five (5) outside signs on or adjacent to their licensed premises advertising the sale of liquor or any brand of liquor. This limitation does not apply to signs showing the name of the licensed premises and an image accompanying the name of the licensed premises, or a brand name or image appearing on a patio umbrella in an outside seating area of the licensed premises. Signs on a licensed establishment advertising sponsorship of specific sporting and/or cultural events, or a transportation system for the public may be displayed with prior approval of the Bureau. Signs that advertise sponsorship and are not located on the licensed premises are not subject to the five sign[…]

Banners and signs meant for exterior use are considered to be advertising novelties, if such banners and signs advertise products sold by the licensee or the name of the manufacturer in a conspicuous way. The wholesale cost of such signs may not exceed $15.00. All such banners and signs must comply with the provisions of Title 47, Chapter 1, Article IV, Section 493, of Pennsylvania law, which addresses unlawful advertising. [Pennsylvania Liquor Control Board Advisory Notice No. 10 (7th Revision), dated May 15, 2019.]

16.2.1 Permanent Signs Permitted. Industry members may furnish retail licensees with one (1) permanent outside sign per brand, in place and in use at any one time. Such signs may not cost more than $3,000 per brand exclusive of the cost of erection, installation, repair and maintenance costs or permit fees. Such signs may bear only the manufacturer’s name, trade name and other marks or symbols associated with the product. The retail licensee’s name may not be included. [IL Law, Chapter 235, Act 5, Article VI, Section 6-6.] 16.2.2 Temporary Signs Industry members also may furnish retail licensees with temporary outside signs, including, but are not limited to, banners, flags, pennants, streamers, etc., of a temporary and non-permanent nature. Temporary[…]

No package store licensee shall display any sign on the exterior or interior of a licensed premises that contains or advertises any of the following: The name, trade name, trademark, symbol, or logo of any other retail licensee or of any unlicensed person, corporation, cooperative, advertising group or business, or Any trade name, trademark, insignia, symbol or logo not belonging exclusively to such licensee unless there is prominently posted at or near the cash register and at or near each public entrance a sign stating the following: “This store is independently owned and operated and is not part of any chain or cooperative sales group. [DE Regulations, Rule 1301, Section 4.1.2]