No supplier or wholesaler may induce a retail licensee to make purchases by paying or crediting the retail licensee for any advertising, display or distribution services. This includes the following: Any arrangement in which the supplier or wholesaler participates in paying for any part of an advertisement placed by a retail licensee. Purchase of advertising in a retail licensee’s publication meant for distribution to the public. Purchase of advertising from the retail concessionaire on signs, scoreboards, programs, etc., at ballparks, racetracks or stadiums. Renting display space from a retail licensee. Paying a retail licensee for setting up displays. Federal regulations apply, refer to Title 27 CFR Subsection (d) of Section 6.21. [KS Regulations, Agency 14, Article 10, Section 14-10-17; Div.[…]
Prohibited. However, brewers, beer distributors, small brewer self-distributors and brewpub self-distributors are granted specific privileges in Subsections E and F of Section 3-12, including furnishing or give newspaper cuts, mats or engraved blocks for use in retailers’ advertisements. [OK Law, Title 37A, Chapter 3, Section 3-123(E)(23).] Note: No mention may be made of any retail licensee, regardless of how inconspicuous such reference may be. [Written advice from the Oklahoma Alcoholic Beverage Law Enforcement Commission, dated April 25, 2002.]
Cooperative advertising between industry members and retail licensees selling wine and/or distilled spirits is prohibited. [PA Regulations, Title 40, Part I, Chapter 13, Subchapter A, Sections 13.14 and 13.24 and PA Law, Title 47, Chapter 1, Article IV, Section 4-493, Subsection 20(ii).] Note: No mention may be made of any retail licensee selling distilled spirits and wine, no matter how inconspicuous the reference. However, the Liquor Control Board historically has approved cooperative advertising between malt beverage manufacturers or distributors and malt beverage licensees, as long as each party pays its fair share of the cost of the advertising. [Written advice from the Pennsylvania Liquor Control Board, dated May 7, 2002.] By prior written agreement, manufacturers may reimburse distributors and importing[…]
Cooperative advertising (defined as “a jointly funded effort”) between a retail licensee and other industry members or between vendors of spirits is prohibited. Note: The name of any retail licensee may not be included in any industry member’s advertisement. This includes point-of-sale materials and print, radio and television advertising. [MI Law, Chapter 436, Act 58, Chapter 6, Section 436.1610d; MI Regulations, R 436.1319, Rule 19.]
Cooperative advertising (defined as “a jointly funded effort”) between a retail licensee and other industry members, or between a wholesaler and a manufacturer or out-of-state supplier, is prohibited. However, a wholesaler and a manufacturer or out-of-state supplier of beer or wine may: Pay any portion of the cost of painting the truck of a wholesaler; and Supply a brand logoed decal and/or advertising mat to a wholesaler without cost. An outstate seller of beer or wine may use the name or logo or its Michigan wholesaler in its advertising. Note: The name of any retail licensee may not be included in any industry member’s advertisement. This includes point-of-sale materials, print, radio or television advertising. [MI Law, Chapter 436, Act 58,[…]
Cooperative advertising between retail licensees and other industry members is prohibited. Rule 2 of Delaware regulations specifically states that suppliers may not engage in any practice not permitted by the Federal Alcohol Administration Act. [DE Regulations, Rule 908, Section 3.3.]
Prohibited. Industry members are prohibited from paying or crediting a retail licensee for any promotion, advertising, display, public relations or distribution services or by participating with or sharing with a retail licensee any promotion or advertising costs. Note: The inclusion of a retailer’s name and address in any advertisement is prohibited, no matter how inconspicuous. [AZ Regulations, Title 19, Chapter 1, Article 3, Section R19-1-319(A)(6).]
Cooperative advertising between a supplier and a retail licensee and between a wholesaler and a retail licensee is prohibited. [AL Regulations, Chapter 20-X-7, Section 20-X-7-.05.] Note: Although federal regulations permit the passing mention of the names and/or addresses of two (2) or more unaffiliated retail licensees in brand advertising, this is not permitted under the Alabama statutes or regulations.
Prohibited. Notwithstanding the above, industry members may include the names of retail licensees in brand advertisements under the following conditions: Advertisement must include two (2) or more unaffiliated retail licensees. Note: “Unaffiliated” means not affiliated in any way—there is no common ownership, they are not members of the same pool buying group, members of the same advertising cooperative, etc. The portion of the advertisement identifying retailers shall be relatively inconspicuous in relation to the entire advertisement. The purpose of placing the advertisement shall not be to underwrite any retailer’s event or the cost of any retail publication. [FL Regulations, Chapter 61A-1, Section 61A-1.01015.]
Prohibited. [AR Law, Title 3, Chapter 3, Subchapter 2, Section 3.3.213(C).] Note: The inclusion of a retail licensee’s name and/or address, no matter how inconspicuous, is prohibited.