Industry members are prohibited from purchasing advertising on signs, scoreboards, programs, scorecards, and similar items from the retail concessionaire at ballparks, racetracks, or stadiums. [Div. of Alcoholic Beverage Control, “Handbook for Supplier Permits,” website, accessed 10/1/2020.] 16.10.1 Events Sponsored by Retail Licensees Industry members may not support events sponsored by retail licensees by donating money, advertising, advertising specialties or product. [Div. of Alcoholic Beverage Control, “Handbook for Supplier Permits,” website, accessed 10/1/2020.]

Brewers and beer distributors may sponsor professional or amateur athletic events and provide prizes or awards for participants and winners in any event except when a majority of the athletes participating in the event are minors, unless specifically authorized by the commissioner. [OK Law, Chapter 11, Article 16, Section 11-16-18(a)(5) and (6).]

Industry members may sponsor certain public events under the following guidelines: Note: Manufacturers may sponsor public events while wholesalers may only co-sponsor charitable events. Advertising in connection with the sponsorship of public events is limited to conservation and environmental programs, professional, semi-professional or amateur sporting and athletic events, or events of a charitable or cultural nature. Sponsorship of a collegiate, high school or lower-level event is not permitted. Cooperative advertising of such events between a retail licensee and other classes of industry members (suppliers, wholesalers, manufacturers, etc.) is not permitted. Alcoholic beverages may not be contributed or awarded as prizes. Advertising must place primary emphasis on the fund-raising nature of the event. Advertising novelty and specialty items with a value[…]

Industry members may sponsor certain public events under the following guidelines: Note: Manufacturers may sponsor public events while wholesalers may only co-sponsor charitable events. Advertising in connection with the sponsorship of public events is limited to conservation and environmental programs, professional, semi-professional or amateur sporting and athletic events, or events of a charitable or cultural nature. Sponsorship of a collegiate, high school or lower-level event is not permitted. Cooperative advertising of such events between a retail licensee and other classes of industry members (suppliers, wholesalers, manufacturers, etc.) is not permitted. Alcoholic beverages may not be contributed or awarded as prizes. Advertising must place primary emphasis on the fund-raising nature of the event. Advertising novelty and specialty items with a value[…]

16.10.1 Co-sponsoring Charitable Events Licensees and permit holders in different tiers of the alcoholic beverage industry are not prohibited from simultaneously or jointly sponsoring a civic, religious or charitable event. This includes sponsorship by providing or lending money, services or other things of value directly to a civic, religious or charitable entity in conjunction with the event, under the following guidelines: Any license or permit to sell or serve alcoholic beverages at the event is held by a retailer that is independent of the sponsors. None of the retail licensees or permittees sponsoring the event, if any, may receive any direct benefit or service because of the joint sponsorship by a wholesaler or manufacturer of alcoholic beverages. The Alcoholic Beverage[…]

16.10.1 Public and Civic Events Industry members may sponsor public and civic events by providing the following: Programs and flyers to be disseminated at the event. Acknowledgement as a sponsor provided that the acknowledgement does not exceed the name of the event in terms of size and prominence. Signage with the sponsor industry member’s name and/or brand name(s) of the industry member’s product(s). Giveaways of branded advertising novelties of any kind to anyone under legal drinking age are not permitted at events held in public areas, including but not limited to, street fairs, parks and government buildings. Inflatables are not allowed inside event areas. 16.10.2 Special-Occasion Licensed Events Industry members may not sponsor a special-occasion licensee at public and civic[…]