“Happy hour” is defined as a specified period of time during which alcoholic beverages are sold at prices reduced from the customary price established by a retail licensee. Legislation effective July 1, 2019 allows licensed establishments to do the following to advertise drink specials and happy hours: Include prices. Use creative terms such as “Wine Down Wednesday” or “Thirsty Thursday.” Promote the time span of their happy hour/drink specials. List specific drink types and brands. Promote drink specials in advertisements and on flyers, posters, social media and their website (subject to other alcohol advertising laws and regulation. [Happy Hour Promotion page of the VA ABC website, Retail Resources area, accessed August 11, 2019.] No retail licensee or its employees may[…]

“Happy hour” is defined as a specified period of time during which alcoholic beverages are sold at prices reduced from the customary price established by a retail licensee. Legislation effective July 1, 2019 allows licensed establishments to do the following to advertise drink specials and happy hours: Include prices. Use creative terms such as “Wine Down Wednesday” or “Thirsty Thursday.” Promote the time span of their happy hour/drink specials. List specific drink types and brands. Promote drink specials in advertisements and on flyers, posters, social media and their website (subject to other alcohol advertising laws and regulation. [Happy Hour Promotion page of the VA ABC website, Retail Resources area, accessed August 11, 2019.] No retail licensee or its employees may[…]

Retail licensees are permitted to discount the price of alcoholic beverages for a period of not more than four (4) consecutive or non-consecutive hours in a business day and not more than fourteen (14) hours per week, except that prices may not be discounted between 12:00 a.m. (midnight) and the legal closing hour. Retail licensees may not engage in any of the following practices: Sell and/or serve more than one (1) alcoholic beverage to any single person at any one time for the price of a single drink. In other words, “two drinks for the price of one” type specials are prohibited. Sell and/or serve an increased volume of one (1) alcoholic drink without a proportionate increase in price. Sell[…]

No on-sale retail licensee or its employees may advertise or engage in the following practices: Give any alcoholic beverage as a prize, premium or consideration for any lottery, game of chance or skill or any type of competition. Advertise or offer “happy hours” or any other inducement to encourage consumption of alcoholic beverages, including the following: Deliver more than two (2) drinks to any one person at the same time. Sell or offer to sell to any person or group any drinks at a price that is less than six percent (6%) below the markup of the cost to the licensee, provided, that a mixed beverage licensee shall be permitted to offer these drink specials any particular hour on any[…]

On-premise licensees may not engage in any of the following practices: Offer or sell two (2) or more drinks for the regular price of a single drink. Promote, sponsor, conduct or participate in any event that is conditional upon or involves the consumption of alcoholic beverages, Offer unlimited consumption at a set price. Offer to sell or sell alcoholic beverages below cost. Deliver alcoholic beverages to anyone who appears to be intoxicated. [DE Regulations, Rule 908, Section 3.1.]

On-sale retail licensees may not advertise or engage in the following practices: The sale or delivery of an unlimited number of drinks during a set time for a fixed price. The sale or delivery of more than fifty ounces (50 oz.) of beer, one (1) liter of wine or four ounces (4 oz.) of distilled spirits in a drink to any one person at one time for that person’s consumption. Conduct drinking contests. [AZ Law, Title 4, Chapter 2, Section 4-244(23).]

On-sale licensees are not permitted to engage in any of the following practices: Serve multiple drinks for a single price. Establish a single price based upon the required purchase of two (2) or more drinks. Sell or furnish any alcoholic beverage before 10:00 a.m. or after 9:00 p.m. at a price that is less than the usual customary or established price charged for such drinks. Sell or provide drink(s) to any person or group at a price less than that charged the general public for that day. This prohibition does not apply to prearranged private parties, functions or events not open to the general public. Dispensing of alcoholic beverages customarily sold in pitchers is not prohibited, provided that such pitchers[…]

No retail licensee or its employees may engage in any of the following activities: Advertise or dispense alcoholic beverages on a “two or more for the price of one” basis. Advertise, sell, dispense or serve alcoholic beverages without any limit to anyone who has paid a cover charge or flat fee for alcoholic beverages or admission to the premises. [AR Regulations, Title 1, Subtitle G, Section 1.79(28).]

The following practices are prohibited: Offering or delivering free drinks to any person or group. Delivering more than the following to any single person at one time. More than two (2) drinks containing distilled spirits. Any carafe of wine containing more than one (1) liter or thirty-three and eight tenths ounces (33.8 oz.) of wine. Any serving or pitcher containing more than one (1) liter or thirty-three and eight tenths ounces (33.8 oz.) of a malt beverage. Selling or delivering to any person or group an unlimited number of drinks for a fixed price. Note: This does not apply at private functions not open to the general public. Encouraging or permitting any game or contest on the licensed premises that[…]