15.16.1 Entertainment of Retailers No supplier may give, directly or indirectly, any premium, free alcoholic beverages, or other merchandise in connection with the sale of alcoholic beverages, and no supplier may offer or provide any premium or free alcoholic beverages in connection with the sale of other merchandise. No retailer may solicit or accept, directly or indirectly, a premium or free goods of any nature in connection with the retailer’s purchase of alcoholic beverages from a manufacturer or wholesaler. [HI Law, Title 16, Chapter 281, Part V, Section 281-85; Hawaii County Regulations Rule 5-16F.]

Employees of the holder of a manufacturer or wholesaler’s license may create and maintain displays and stock shelves and cold boxes, but may not alter or disturb in any way products sold by another licensee. [HI Law, Title 16, Chapter 281, Part III, Section 281-42.]

15.10.1 Oahu Product sampling at retail association trade shows and conventions is permitted with prior written approval from the Honolulu Liquor Commission. Application for permission must be made to the Commission in writing, and the following information must be included: Description of the product(s) to be sampled. Date(s), location and time(s) sampling will be taking place. Name of the individual in charge. Persons who are not of legal drinking age may not be given samples. The written approval from the Commission must be posted in plain view in the area where sampling is being conducted. [Honolulu Liquor Commission Regulations, Title 3, Subtitle 6, Chapter 82, Section 3-82-32.51.] 15.10.2 Kauai Any trade exhibitor or trade organization may apply for a permit[…]

15.9.1 Sampling/Tasting for Consumers Promotional sampling may be conducted at retail licensed premises under the following conditions: An “Application for Sampling at Licensed Premises” form (which can be found on the Commission’s website) must be submitted to the Honolulu Liquor Commission clearly identifying the type of product to be sampled, the date and hours sampling will take place and the name of the individual in charge of the sampling. If sampling is going to be taking place at multiple locations, a separate form must be submitted for each sampling location and/or event time. Forms must be submitted a minimum of three (3) business days prior to the date of the event. A copy of the approval form from the Commission[…]

Note: Suppliers are reminded that the Federal Alcohol Administration Act (FAA) and the Federal Regulations (Title 27 CFR) contain provisions governing trade practices and those provisions may be more restrictive than state law. Therefore, Federal law may limit some activities allowed by state law and regulations. When reviewing any of the trade practice sections contained in the State Digests, suppliers should consider Federal law as well.