Note: This section summarizes the temporary changes implemented due to the coronavirus pandemic that are of interest to interstate suppliers. 17.7.1 Curbside Sales and Delivery Businesses with strictly on-premise privileges (restaurants, eat-in establishments) may exercise off-premise privileges such as allowing the sale of wine or beer in sealed containers for curbside pickup in a designated area (parking lot, etc.), and delivery of those products to customers’ homes without needing a delivery permit. In order for licensed businesses to use this feature, both curbside pickup and delivery must be facilitated by a customer’s electronic order, either online, over the phone, or through an app. Licensees with off-premise privileges, including breweries, farm wineries and wineries, may sell products for curbside pickup in[…]

Mixed beverage restaurant licensees may infuse, store, and sell flavored distilled spirits under the following guidelines: If infused in the original spirits container, the mixed beverage stamp must remain affixed to the bottle. If infused in a container other than the original container, the infused container, which shall not exceed twenty (20) liters in volume, must be labeled with the following information: Date of the infusion. Brand of distilled spirits. Amount of distilled spirits in the infused product. Accurate records must be kept describing the distilled spirits used in any spirits infusion process. The licensee must comply with all applicable state and federal food safety regulations. [VA Regulations, Title 3, Agency 5, Chapter 50, Section VAC 5-50-60(F).]

“Happy hour” is defined as a specified period of time during which alcoholic beverages are sold at prices reduced from the customary price established by a retail licensee. Legislation effective July 1, 2019 allows licensed establishments to do the following to advertise drink specials and happy hours: Include prices. Use creative terms such as “Wine Down Wednesday” or “Thirsty Thursday.” Promote the time span of their happy hour/drink specials. List specific drink types and brands. Promote drink specials in advertisements and on flyers, posters, social media and their website (subject to other alcohol advertising laws and regulation. [Happy Hour Promotion page of the VA ABC website, Retail Resources area, accessed August 11, 2019.] No retail licensee or its employees may[…]

17.1.1 On-Premise Establishments Prohibited from 2:00 a.m. until 6:00 a.m. in localities where the sale of mixed beverages has been authorized. In all other localities prohibited from 12:00 midnight until 6:00 a.m. One (1) additional hour is allowed for sales on New Year’s Day. No restrictions on club licenses. [VA Regulations, Title 3, Agency 5, Chapter 50, Section 30, Section 3VAC-50-30.] Note: Individual licensees may be more stringently restricted by the Department of Alcoholic Beverage Control. 17.1.2 Off-Premise Establishments Government stores may be open from 10:00 a.m until 6:00 p.m. on Sundays. Which stores are open on Sunday is determined by the Board. No sales are permitted on Thanksgiving Day, Christmas Day, or New Year’s Day. [VA Law, Title 4.1,[…]

Distilled spirits are sold only through the state-controlled system. Low-alcohol spirit coolers with an alcohol content up to 7.5% ABV are sold both through the state-controlled system and the private sector (wholesalers). The Virginia Department of Alcoholic Beverage Control also sells Virginia native wines and Virginia cider.

Industry members may sponsor certain public events under the following guidelines: Note: Manufacturers may sponsor public events while wholesalers may only co-sponsor charitable events. Advertising in connection with the sponsorship of public events is limited to conservation and environmental programs, professional, semi-professional or amateur sporting and athletic events, or events of a charitable or cultural nature. Sponsorship of a collegiate, high school or lower-level event is not permitted. Cooperative advertising of such events between a retail licensee and other classes of industry members (suppliers, wholesalers, manufacturers, etc.) is not permitted. Alcoholic beverages may not be contributed or awarded as prizes. Advertising must place primary emphasis on the fund-raising nature of the event. Advertising novelty and specialty items with a value[…]

Permitted under the following conditions: Note: Items associated with gambling will not be approved. The alcoholic beverage product in the package must be an item listed by the Department of Alcoholic Beverage Control. The package must be submitted to the Department for approval prior to shipment into the state. The supplemental item(s) in the package must be attached to the bottle in a manner that leaves the product label unobscured, and the package must be able to be easily and neatly displayed on shelves or in display bins. A new quotation form is required only if the number of bottles per case, the Control State Code Number assigned by the National Alcohol Beverage Control Association (NABCA) or price differs from[…]