14.1 Direct Sales and Shipments to Consumers Note: This applies to wine only. There are no provisions that would permit direct shipment of malt beverages or distilled spirits. Wine only can be shipped directly to Wyoming residents of legal drinking age by any person or entity licensed in its state of domicile as an alcoholic liquor manufacturer, importer, wholesaler or retail licensee, under the following guidelines: The shipping person or entity, as defined above, must obtain an Out-of-State Shipper License from the Liquor Division. The cost is $50.00, and the license must be renewed annually a minimum of forty-five (45) days prior to June 30. Licensed persons or entities can ship up to thirty-six (36) liters or four (4) 750[…]
With the exception of sales to concessionaires in Yellowstone National Park and military installations, all wines and distilled spirits are sold only through the state-controlled system.
15.16.1 Entertainment of Retailers The Wyoming statutes and regulations are silent on this issue. Therefore, IRS guidelines and your company policy should apply. 15.16.2 Contests/Incentives for Retailers and Their Employees Giving or offering a bonus, premium, compensation or other thing of value to any licensee, its owners, officers, employees or representatives for their exclusive or personal use is prohibited. [WY Regulations, Chapter 20, Section 8.]
The broker may engage in such shelf-stocking activities as are permitted under federal guidelines for his or her products only. Under federal guidelines set forth at 27 CFR Part 6, Section 6.99 of the federal regulations, an industry member (in this case the broker) may, at a retail licensee’s establishment, stock, rotate and affix the price to distilled spirits, wine, or malt beverages that they sell, provided products of other industry members are not altered or disturbed. The rearranging or resetting of all or part of a store or liquor department is not authorized.
Suppliers may furnish alcoholic beverages for use at trade shows or conventions through their Wyoming-licensed representatives. Not more than two (2) cases of the same brand and type may be withdrawn from inventory for any single event. The industry representative must maintain a permanent record of event dates, locations and description of product used. These records must be furnished to the Wyoming Liquor division within twenty (20) working days of receipt of a request. Product used for such events is excluded from the limitations stated in the Division’s sampling policy. [Wyoming Liquor Division website, accessed August 14, 2012.]