15.13.1 Retailer Industry members may furnish retail licensees with items that bear advertising matter and are primarily valuable to the licensee as point-of-sale advertising. Acceptable items include the following items: posters, placards, designs, inside signs (electric, mechanical or otherwise), window decorations, trays, coasters, menu cards, paper napkins, foam scrapers, back bar mats, thermometers, clocks, calendars, banners, display cards, ceiling danglers, table tents and alcoholic beverage lists or menus dealing with alcoholic beverages. The name of the retail licensee may be shown on the item. Federal regulations apply, refer to Title 27 CFR Section 6.84. [KS Regulations, Agency 14, Article 10, Section 14-10-17; Div. of Alcoholic Beverage Control, “Handbook for Supplier Permits,” website, accessed 10/1/2020.] Total value of all retail advertising[…]

The Liquor Control Board does not differentiate between retailer advertising specialties and consumer advertising specialties. Manufacturers and other licensees may distribute advertising novelties that are of nominal value to trade buyers and/or consumers. “Nominal value” currently is considered to be $15.00 per piece. Acceptable items include the following: matches, lighters, bottle openers, corkscrews, hats, t-shirts, pens, buckets, wearables, lanyards, tap handles, menu books/food menus, pourers, stoppers, ashtrays, towels, rail and floor mats, napkins/napkin holders, bar caddies, aprons, cocktail shakers, muddlers, ice molds, infusion jars, umbrellas, glasses and mugs. [PA Law, Title 47, Chapter 1 Article IV(D), Section 4-493(17); PA Regulations, Title 40, Part 1, Chapter 13, Subchapter A, Section 13.5(a).] Note: Advertising novelties that could be construed as equipment cannot[…]

Both retailer and consumer advertising specialties that bear advertising matter are allowed. 15.13.1 Retailer Acceptable items include, but are not necessarily limited to, coasters, paper napkins, wine menus, cups, banners, menus, and menu covers and inserts, etc. These items are considered to be temporary point-of-sale advertising materials and may be given to retail licensees. All such P.O.S. materials may include the name, address and logos of the retail licensee. Logoed buckets and pitchers must be sold to retailers. Note: Refer also to Subsection A, for additional information on P.O.S. advertising materials. 15.13.2 Consumer Consumer advertising specialties are items designed to be taken away from the licensed premises by consumers. Such items include, but are not limited to, the following: ashtrays,[…]

Note: Retail and consumer advertising specialties furnished by suppliers and/or wholesalers may not refer to the retail licensee’s name or business. [CA Business Regulations, Title 4, Division 1, Article 16, Rule 106(f).] 15.13.1 Retailer Rule 106(e)(1) of California Business Regulations specifies those retailer advertising specialties that the Department of Alcoholic Beverage Control ruled could be given to retail licensees without violating the law. However, Rule 106(e)(1) was ruled invalid and unenforceable by the California Court of Appeals, Third District, on May 13, 1988. Counsel should be consulted before taking any action based on Rule 106(e)(1) as currently written. 15.13.2 Consumer Advertising specialties may be given or sold to retail licensees or given to the general public as set forth below.[…]

15.13.1 Retailer Brand-specific matchbooks are permitted. Items such as napkins, cups, coasters, buckets, and trays may not be given to retail licensees. However, they may be sold to retail licensees at not less than the cost to the industry member who originally purchased them. [IL Regulations, Title 11, Subtitle A, Part I, Section 100.285.] Coolers must be sold to retail licensees at fair market value. [Illinois Liquor Control Commission Trade Practice Policies No. 2 (TPP-2), Paragraph 10.] Note: If a retail licensee pays for such items, they can be both brand and retailer specific. 15.13.2 Consumer Permitted. Consumer advertising specialties, which are items designed to be carried away by the consumer, may be given by an industry member to a[…]

Advertising specialties with nominal value may be given to retail licensees and/or consumers, provided there is no requirement to purchase anything in order to receive the advertising specialty or novelty. Delaware regulations do not specifically address what is permitted, but simply state that suppliers may not engage in any practices not permitted by the Federal Alcohol Administration Act. [DE Regulations, Rule 908, Section 3.3.]

15.13.1 Retailer Manufacturers, bottlers and/or wholesalers may supply retail licensees with napkins, placemats and coasters that contain a reference to the name of a brand of non-alcoholic beer or non-alcoholic wine or a message promoting moderation and responsible drinking. Such messages may contain the name, address and logo of the manufacturer, bottler or wholesaler, provided that such information is subordinate to the message of moderation/responsible drinking. [VA Regulations, Title 3, Agency 5, Chapter 30, Section 3VAC5-30-80(C).] Also, items of wearing apparel with a wholesale value no greater than $10.00 may be given to retail licensees, under the following limitations: One (1) item per employee present at the time the items are delivered. Items given may be displayed on the licensed[…]

15.13.1 Retailer Such items may have no value to the retailer other than as advertising. The amount given or sold may not exceed $200.00 per calendar year per retail establishment for materials used in window displays, and may not exceed $250.00 for materials used in places other than windows. No advertising piece having utilitarian value—i.e., clocks, timepieces, lamps, thermometers, etc.—may be sold, rented or leased by a supplier, wholesaler, solicitor or agent to a retail licensee. Advertising pieces having utilitarian value to the retail licensee other than as advertising—e.g., clocks, timepieces, lamps, thermometers, etc.—may be sold, rented or leased by a distiller, wholesaler, solicitor or agent to a retail licensee. The cost to the retail licensee may not be less[…]

15.13.1 Retailer Manufacturers, bottlers and/or wholesalers may supply retail licensees with napkins, placemats and coasters that contain a reference to the name of a brand of non-alcoholic beer or non-alcoholic wine or a message promoting moderation and responsible drinking. Such messages may contain the name, address and logo of the manufacturer, bottler or wholesaler, provided that such information is subordinate to the message of moderation/responsible drinking. [VA Regulations, Title 3, Agency 5, Chapter 30, Section 3VAC5-30-80(C).] Also, items of wearing apparel with a wholesale value no greater than $10.00 may be given to retail licensees, under the following limitations: One (1) item per employee present at the time the items are delivered. Items given may be displayed on the licensed[…]

15.13.1 Retailer Industry members may furnish, give or sell novelties that are valuable primarily as point-of-sale advertising and which bear permanently affixed conspicuous advertising. Items with secondary value and which constitute furniture, fixtures or equipment used in the conduct of a retail licensee’s business are not permitted. The total value of all such items may not exceed $76.00 per brand per calendar year to any retailer. “Value” is defined as the cost to the industry member who originally purchased the item(s). 15.13.2 Consumer Industry members may give or sell consumer advertising specialties to retail licensees for unconditional distribution to the public. Such items must bear conspicuous advertising matter and include items such as the following: Printed recipes, Matches, Corkscrews, Bottle[…]