Permitted. No size restrictions noted. Electrical and mechanical signs are specifically permitted. In the case of beer brands, the signs may be given, loaned or sold to retail licensees by beer wholesalers. Signs advertising distilled spirits, wine, or malt liquor may be given or sold, but not loaned. [AR Regulations, Title 2, Subtitle E, Section 2.28.]

Pre-approval is required by the Bureau of Alcoholic Beverages and Lottery Operations. The total cost of all inside signs given, rented, or sold by any manufacturer or wholesaler to a retail licensee for use on its licensed premises at any one time may not exceed $1,000.00, including shipping, erection, installation and repair costs. Inside signs may have no value to a retail licensee except as advertising, except that an industry member may give, loan, rent or sell one (1) malt beverage and one (1) vinous beverage inside electric sign. However, licensees may not display more than one (1) electrically lighted inside sign advertising alcoholic beverages for sale that can be seen from outside the premises. The total area of any[…]

Permitted with approval of the Division of Liquor Control. There are detailed requirements and strict procedures that must be followed. A recap of the significant requirements follows, but the Division should be contacted for a copy of the complete requirements. Each brand will be displayed only once a quarter. The actual case card or a color photo of the case card must be submitted with the required display proposal. If unauthorized case cards are found in a state store or if an approved case card is found in a state store not authorized for that code’s display, the subsequent penalty to the broker can be as severe as to not allow the broker any displays for an entire quarter.

Permitted. Inside signs may be submitted to the State Liquor Division for approval prior to use, but it is not required. [ID Regulations, Title 10, Chapter 01, Section 021.15.]

Permitted, provided they have no secondary value to the retailer and are designed solely to promote the product advertised. Industry members may not pay a retail licensee for any expense incidental to the operation of an inside sign. No statutory or regulatory provisions noted limiting the size of inside signs. [IA Regulations, Title 185, Chapter 16, Section 185-16.13(123), Subsection 16.13(6).]

Industry members may not give, rent, sell or lend, directly or indirectly, to a retail licensee an illuminated sign—or any other type of illuminated fixture, device or tubing—advertising alcoholic beverages by brand name. [IN Law, Title 7.1, Article 2, Chapter 3, Section 7.1-2-3-16.]

Permitted. Industry members may not pay or credit any retail licensee, either directly or indirectly, for displaying any such materials or for any expense incurred in their operation. No size restrictions were noted. [ID Law, Title 23, Chapter 13, Section 23-1325.]

Permitted. Prior approval not required. Back-lit or similar illuminated signs are permitted. This does not include neon signs, as advertising of alcoholic beverage brands or beverages by means of neon signs is not permitted in New Hampshire. [NH Regulations, Chapter 400, Part 403, Section 403.02 and NH Law, Title XIII, Chapter 179, Section 179.25.] A “neon sign” is defined as a sign constructed from tubing containing neon or other gas and used to advertise alcoholic beverages. [NH Regulations, Chapter 400, Part 403, Section 403.01.] Note: See also Subsection 16.12, Miscellaneous Advertising-Related Information—as well as Section 15, Subsection 15.9, Sampling/Promotional Activities for Consumers, and Section 17, Subsection 17.2, Happy Hour Restrictions—for information on “happy hour” schedules posted inside licensed premises.

Permitted, provided they have no secondary value to the retailer and are designed solely to promote the product advertised. Industry members may not pay a retail licensee for any expense incidental to the operation of an inside sign. No statutory or regulatory provisions noted limiting the size of inside signs. [IA Regulations, Title 185, Chapter 16, Section 185-16.13(123), Subsection 16.13(6).]