Billboards are defined as “…a structure directly attached to the land, a house or a building having one or more spaces used to display a sign or advertisement of an alcoholic beverage or a person engaged in the manufacture, sale, or distribution of alcoholic beverages, whether or not the structure is artificially lighted….” [TX Law, Title 4, Chapter 108, Subchapter B, Section 108.51.] Billboards advertising alcoholic beverages may be placed at any distance from a retail location. Upper-tier members are prohibited from paying a retailer directly, or indirectly through an advertising company, to advertise alcoholic beverages on a billboard located on a retailer’s property.  [Marketing Practices Advisory MPA062, dated January 6, 2020.] Billboards, electric signs and other outdoor advertising are[…]

Industry members may advertise on billboards, however, all billboards must comply with regulations relating to the placement and content of such billboards and may not mention any retail licensee. No manufacturer or importer may require a wholesale licensee to place any outdoor advertising or exercise control over the funds of a wholesale licensee. [VA Law, Title 4.1, Chapter 1, Section 4.1-112.2; VA Regulations, Title 3, Agency 5, Chapter 20, Section 3VAC5-20-30.]

Industry members may advertise on billboards, however, all billboards must comply with regulations relating to the placement and content of such billboards and may not mention any retail licensee. No manufacturer or importer may require a wholesale licensee to place any outdoor advertising or exercise control over the funds of a wholesale licensee. [VA Law, Title 4.1, Chapter 1, Section 4.1-112.2; VA Regulations, Title 3, Agency 5, Chapter 20, Section 3VAC5-20-30.]

Alcoholic beverages may be advertised on billboards, but only in “wet” counties. Refer to Title 28, Chapter 2, of Alabama law for the definition of “wet” and “dry.” [AL Law, Title 28, Chapter 3, Section 28-3-16, and Chapter 7, Section 28-7-236.] Note: Billboards illuminated with flashing lights are not permitted. Note: In order to qualify as a “billboard,” the structure can be no smaller than four hundred and thirty-two square inches (432 sq. in.) and constructed with supports on both ends of the structure. Signs affixed to posts, fences or other supports not designed specifically to hold advertising do not meet the criteria for a billboard. [AL Regulations, Chapter 20-X-7, Section 20-X-7-.04.]

No statutory or regulatory provisions noted that would prohibit billboard advertising. However, please be aware that there may be local ordinances regulating the use of billboards.

No statutory or regulatory provisions noted prohibiting billboard advertising in “wet” territories.

Permitted, subject to the rules of the Bureau of Alcoholic Beverages and Lottery Operations. [ME Law, Title 28-A, Part 1, Chapter 1, Section 6.]

Manufacturers may advertise on billboards and in or on public conveyances. Notwithstanding the foregoing, no billboard or sign advertising any brand of alcoholic beverages is permitted on the exterior of any building for which a Class “C” or Class “D” permit has been issued. No billboard advertising of any brand of alcoholic beverages is permitted within five hundred (500) feet of any school, public playground or church, if the billboard is visible from any of these. [OH Regulations, Chapter 4301:1-1, Sections 4301:1-1-44(A) and 4301:1-1-44(D).]