16.10.1 Promotional Events A manufacturer, brewer, importer, broker, wholesaler or retailer licensed to sell alcoholic beverages (except a retail dealer of distilled spirits), may co-sponsor a promotional event with any other promoter, as long as the other promoter is not also a beverage alcohol licensee, and the location of the event is licensed as either a retailer dealer (off-sale licensee) or a retail consumption dealer (on-sale licensee). A “promotional event” is defined as any concert, festival, theatrical performance, beverage alcohol festival or similar event held at any publicly owned stadium, park coliseum or auditorium having a capacity over thirty-five hundred (3,500) people. The sponsoring beverage alcohol licensee may not pay or provide any other type of consideration to any licensee[…]

15.16.1 Entertainment of Retailers Georgia statutes and regulations are silent on this issue. Therefore, Internal Revenue Service (IRS) guidelines and your company policy should apply. 15.16.2 Contests/Incentives for Retailers and Their Employees Under Title 27 CFR Part 10 of the federal regulations, sales incentive contests for retail licensees and/or their employees are prohibited. The Georgia Department of Revenue also expressly prohibits such activities. [GA Regulations, Chapter 560-2-2, Section 560-2-2-.13.]

15.11.1 Stocking, Rotation, Price Marking, Merchandising/Resets No wholesaler or its employees or agents may alter, disturb, move, rearrange or remove any beverage alcohol within the licensed premises of any on- or off-sale retail licensee, with the following exceptions: When a new brand or label of beverage alcohol is introduced for distribution and sale within Georgia, or within a wholesaler’s assigned sales territory, the wholesaler(s), at the request of the retail licensee, may assist in rearranging available cooler and/or shelf space which has been previously assigned to the wholesaler. This service is permitted only within the first sixty (60) calendar days from the date of receipt of the first shipment of the new brand or label by the wholesaler, and is[…]

A manufacturer, wholesaler, broker, importer or shipper is allowed to conduct not more than twelve (12) trade shows in any calendar year. Such shows may be conducted at its licensed premises or at a retail on-sale licensed premises. Note: A trade show is defined as “an exhibition organized and hosted by a licensed manufacturer, wholesaler, broker, importer or shipper for the purpose of providing information on new alcoholic beverage products.” Attendance at such trade shows is limited to wholesalers and their employees within the hosting entity’s sales territory, except that a trade show hosted by a wholesaler can be attended only by the following individuals: Licensed manufacturer’s representative. Bona fide journalists. On- and off-sale retail licensees located within the wholesaler’s[…]

Note: Suppliers are reminded that the Federal Alcohol Administration Act (FAA) and the Federal Regulations (Title 27 CFR) contain provisions governing trade practices and those provisions may be more restrictive than state law. Therefore, Federal law may limit some activities allowed by state law and regulations. When reviewing any of the trade practice sections contained in the State Digests, suppliers should consider Federal law as well.

9.1 Credit to Wholesalers No statutory or regulatory provisions noted. 9.2 Credit to Retailers Not permitted.

4.1 Price Posting/Quotations/Lead Times Price posting is not required. There are no statutory or regulatory provisions noted. However, in practice, wholesalers prefer advance notification of price changes, particularly increases. Introductory prices for new items/sizes of wine can become effective upon receipt of label approval from the Department of Revenue. 4.2 Case Code Label Requirements Not required. Applicable to Control States only. 4.3 Invoicing No sales or delivery may be made without a written invoice that accurately reflects the prices and terms of sale. [GA Regulations, Chapter 560-2-2, Section 560-2-2-.23.] 4.4 Sales Below Cost 4.4.1 Sales to Retailers Wholesalers may not sell alcoholic beverages to retail licensees at a price less than the wholesale laid-in cost. [Written advice from the Georgia[…]